Description
The Marketing Lead is responsible for the development and execution of the overall marketing strategy to drive the revenue growth for SitePal. The role encompasses overall responsibility for both the communication and creative elements that go into developing web site properties & marketing efforts to accelerate customer acquisition and enhance retention. The Marketing Lead is in charge of the utilization & optimization of the ad budget critical to the growth of the business. This is a hands-on position.
Responsibilities
Develop and execute cost-effective media buy programs integrating display ads, search marketing, emails and social media to drive customer acquisition. Negotiate and optimize approximately $1M of annual marketing budget.
Closely work with executives to refine & execute strategy for the business (SitePal) including product specifications, positioning, pricing and distribution strategies
Analyze business performance indicators (e.g. revenue, account growth, churn rate, lifetime value) and direct marketing actions to maximize the revenue
Collaborate with engineers to refine and enhance product features and usability
Direct internal and external creative force to develop a wide range of marketing material including campaign creative, landing pages and advertorials
Produce user-educational material such as whitepapers, best practice guides, tutorial videos and webinars
Manage the website and online store; use Omniture/Goggle to analyze the online performances and create website collateral
Lead the CRM (customer relationship marketing) program segmenting and designing newsletters, promotions, account-related messages
Contact Info:
Please send CV and 1 paragraph cover note to:
Email: jobs@oddcast.com (please mention Marketing Lead - SitePal in the subject line)
About The Company:
Oddcast (www.oddcast.com) is a creator of leading-edge media technology applications. Oddcast technology is the emerging standard for online speaking characters for use in marketing, training, customer service and sales applications. Oddcast has an extensive client base, including Coca Cola, Xerox, Cisco, Bloomberg, Chrysler, LOreal , Pepsi, Chevrolet, Holiday Inn, and over 8000 other customers in 70 countries.
Read the full job description:
Marketing Lead - SitePal (Midtown West)