SUMMARY
National Consumer Products Company is looking for an experienced, energetic Manager of Social Media. This role will lead our positioning and marketing efforts in the social media environment, driving the social media communications strategy to develop brand awareness, initiate product adoption, generate inbound traffic, and activate a social media referral network. Reporting to the President, the Manager of Social Media will coordinate with internal marketing teams to ensure consistency in voice and messaging throughout the social media space. This is a very hands-on position that will require existing knowledge of the social media space as well as the metrics and benchmarks with which to measure effectiveness
RESPONSIBILITIES
Serve as the subject matter expert for all things social media: Marketing, Communications, Customer Experience and Community.
Work closely with product management on social media strategies
Plan social media marketing campaigns, including requirements, definition, scope, deliverables, schedules, and budgets.
Manage campaigns in a hands-on, on-going fashion. Duties shall include online advocacy, rolling creation and execution of new concepts, copy/editorial, community-building efforts, promotions, etc.
Oversee presence in social / professional networking including Facebook, Twitter, and other similar community sites, blogs, and apps as needed
Become the voice of our brands in the social media space, engaging in dialogues and answering questions where appropriate
Research existing and emerging social / professional networking sites, blogs, and apps for new ways to reach and engage in conversation with our target market
Use best practices to build a robust community following within various social media sites
Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
REQUIREMENTS
Enthusiastic team player, willing to "roll up your sleeves" to help team achieve goals
Highly engaged in the social media world
Ability to organize, prioritize and multitask effectively
Thrive in a fast paced on-time deliverable environment.
Strong technical skills in both the e-commerce and traditional business arena.
Strong insightful analytical skills and good business judgment.
5 years or more of active social media involvement
Read the full job description:
Social Media Manager (Midtown East)